Manuel
Rodríguez
Building operations that work without depending on one person. For twenty years he did it in multi-unit networks. Today he does it in hospitals and clinics that want to receive international patients.
From personal experience to professional mission
Manuel Rodríguez founded KURBUO after living the international patient experience firsthand in Medellín. He didn't study it in a report—he went through it. He saw up close the waits without explanation, the answers that don't arrive, the quotes that are just a loose price and the silence after discharge.
Since then he's dedicated himself to one thing: designing the architecture that allows an institution to receive patients from abroad with order, safety and profitability.
years in multi-unit operations
points of sale under his operational responsibility at Focus Brands
countries reached by that operation
countries with direct health operation
Twenty years solving the same problem in different industries
His work was never to sell more. It was to design operations capable of sustaining growth without breaking: systems that produce the same result in location number 3 and number 300, with different teams, in different countries and without the founder being present.
Burger King
District Manager
First operational role of his career
Dunkin' Brands
Franchisee
The operation seen from the side of the one who puts the capital
Church's Texas Chicken
2012 to 2020Senior Global Director of Systems and Operational Performance
Seven years designing the operating systems of an international network
Focus Brands International
2020 to 2021Vice President of Operations and Training
Launched the Customer Experience Center of Excellence. 1,700 points of sale in 60 countries
Krystal Restaurants
2022 to 2023Vice President of Operations
Company operation at national scale
Keke's Breakfast Cafe
2023 to 2025Vice President of Operations
Network growth and standardization
KURBUO
from 2025Founder and CEO
Medical accompaniment platform in Colombia, Dominican Republic and Costa Rica
Executive MBA
Kennesaw State University, Georgia, United States. Summa cum laude.
International speaker
In digital infrastructure and medical tourism.
Author
El Poder de la Inconformidad, 2017. El Arquitecto Empresarial, September 30, 2026.
Founder of KURBUO
KURBUO is a platform that connects patients with verified medical specialists in Latin America, with operations in Colombia, Dominican Republic and Costa Rica, and patient accompaniment throughout their care journey.
The clarification we prefer to make ourselves
El Arquitecto Empresarial and KURBUO are two different things, and we say it out loud because in this sector ambiguity is paid dearly.
El Arquitecto Empresarial is a consulting firm. Its client is the healthcare institution. KURBUO is a medical accompaniment platform: it operates with patients.
Manuel Rodríguez founded both. The experience of KURBUO is what allows him to know the international patient journey from the inside, with real data and not theory.